Programmatic display is an auction based marketplace that puts your ad in front of your
desired audience on whatever site they are visiting. It is very versatile and can be used to drive
awareness or encourage action. Your contract may include Run of Network (RON), Audience
or Contextual Targeting.
WHAT PROGRAMMATIC DISPLAY DOES
• Audience targeting: Targets a specific audience on the sites they visit; targets audiences
based on users’ past and current internet behaviors (e.g. serves auto ads to those who’ve
visited car sites while they’re on a news site).
• Contextual targeting: Targets users with relevant ads based on content within a given site
(e.g. serving car dealership ads while visiting a car-related site.
• Run of Network (RON): Helps achieve scale by reaching a wide variety of people giving you
a broader reach.
WHAT PROGRAMMATIC DISPLAY DOESN’T DO
• Target specific websites. Programmatic puts ads in front of audiences that fit your
demographic specifications, not on specific websites.
COMMON KEY PERFORMANCE INDICATORS (KPIs)
• KPIs will be based on your contracted agreement.
WHAT WE NEED FROM YOU IN ORDER TO GET STARTED
• Creative assets.
• Click-Through URL.
WHAT YOU CAN EXPECT FROM US
• Reporting, including daily impressions, clicks, CTR.
• KPI optimizations to increase success.