Bass Pro Shops has been accused of reeling in customers with a deceptive ad.
Two Missouri men filed a class-action lawsuit against the outdoors retail giant last week alleging shady sales tactics.
The men say they were lured into the Springfield store in February by a whale of a sale — a Johnny Morris Carbonlite 2.0 rod and reel combo (normally $239.98) on sale for $119.97.
The one problem, the men say, is the store sold out in no time, and they weren’t able to take advantage of the deal.
In the lawsuit, the men claim Bass Pro did not include in its advertising that supplies were limited and that prospective buyers would not be provided rainchecks or the ability to purchase comparable products at the same discounted price.
The men claim Bass Pro stocked a “wholly inadequate” supply of the rod and reel combo, knowing the advertised sale would entice people to visit the store and then buy other products.
The lawsuit calls the advertising for the door-buster sale “false and deceptive.”
The lawsuit says the rod and reel combo was available on Bass Pro’s website a few days after the in-store Spring Fishing Classic sale ended, meaning Bass Pro might have withheld the product from the retail stores during the sale in an effort to increase profits.
Bass Pro spokesman Jack Wlezien said Wednesday the company just received documentation related to the lawsuit and was still reviewing it.
As for the rod and reel combo, Wlezien said they are great products and were offered at an “incredible savings” during the Spring Fishing Classic. He said Bass Pro sold more than 20,000 of the combos company-wide during the sale.
Nathan Duncan, the attorney representing the plaintiffs, said others impacted in the case will be notified when the case is resolved and they will then be able to submit a claim if any money is awarded.
“There’s nothing particularly that they need to do now,” Duncan said.