Youth Sports Making Significant Impact on Branson Economy


BRANSON, Mo. — City leaders in Branson are putting a focus on youth sports after doing their research on just how much of a draw it is for visitors and locals. 

When it comes to sports in Branson, most people probably think of Ballparks of America and the Branson Rec Plex. Both venues are hot spots for attracting young people interested in sports.

Cindy Shook, Director of Parks and Recreation for the city of Branson, says business is booming for them.

“We partner with some of the local schools,” said Shook, “We partner with the sports club to be able to bring those teams into town. We partner even with the convention center downtown. So, we’d love to facilities expand…We’re expecting 20 basketball and volleyball tournaments. So they’re going to have a great floor to play on. So, it’s something coming up really soon.”

Shook said that in 2018, Branson Parks and Recreation generated more than 14-million-dollars from tournaments and Ballparks of America generated more than 30-million dollars for the city since they opened in 2016.

Terra Alphonso, who heads up Sports Marketing and Development for the Branson Chamber says they’re hoping sports fans will come back to visit the city. 

“Families, kids  their parents, their grandparents, their brothers and their sisters. It’s a whole group of people coming,” Alphonso said, “We just hosted the Missouri State Championship for Archery a couple of weekends ago and that brought in over 4-thousand kids  participating in archery. We’ve got fishing tournaments going on. We’ve got ball golf, disc golf , cheer dance, baseball , softball, soccer.” 

Branson Parks and Recreation has 42 tournaments lined up for this year — including archery and pickleball.    

Ballparks of America will have action this weekend, with 34 teams expected to play. Admission is free.  
For the ballpark’s complete 2019 schedule, click here.  

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