SPRINGFIELD, Mo — Black Friday Shoppers were out in force this morning as retailers offered steep discounts. For some it was about the deals, and for some it was about tradition.
Amy Webb and her group of bargainers wore shirts that said “Up all Night to Get Lucky for Good Deals”. They began their shopping spree Thanksgiving night at 6pm, and slept in their cars only for a couple hours.
They were at the Battlefield Mall as it opened at 6am.
“We’ve had a blast,” said Webb. “You should see our Facebook pictures!.”
Gentleman like Cliff Hammock had a similar story as he walked through the mall by himself with a cup of coffee in his hand.
“She’s in there somewhere,” he laughed as he walked by a beauty shop. He was looking for his wife, although he admitted that “my daughter is the one pushing me pretty hard.”
He’s a seasoned veteran: Deployed to both Vietnam and Battlefield Mall for the last 15+ years.
“And I don’t break tradition,” he said.
Experts say that 2017 could be the 1st holiday season to ever report higher numbers online than in stores.
It’s a trend that has hurt brick and mortar, but could benefit holiday shoppers willing to brave the crowds.
“The fact that they have spread out their hours for sales has actually decreased crime related to it. It’s also helped out the traffic related to it,” said Lisa Cox with the Springfield Police Department.
Law enforcement encourages people to stay vigilant while shopping: Stay off your phones while in parking lots, keep gifts hidden from thieves by putting them in your trunk, and keep your cars locked while out and about.
“Thieves are very aware that this is a perfect time to take advantage of people.”