Neiman Marcus Using “Smart Mirror” Technology to Compete With Online Stores

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San Francisco (CBS) – Online shopping continues to grow and that’s hurting sales at traditional stores.  Now retailers are looking toward technology to attract customers.  One high end store hopes a high tech mirror will bring people to the cosmetics department.
 
The beauty department at Neiman Marcus in San Francisco is getting its own makeover.  Forget the traditional makeup counter mirror.  This is a smart mirror – which is actually a touch screen and camera. 
 
It records every step of your makeup session, breaks it down by sections of the face like lips and cheeks, and remembers the products you tried on. You can also choose flattering lighting. 
 
The video tutorial and personalized tips are sent to you via text, and can be shared on social media. 
 
Memomi Labs creates the digital imaging software, and partnered with Silicon Valley giants like Intel to build the 3D cameras and Adobe on the analytics.
 
“People love it, they really love it. it’s really interesting, it’s something new, and something cutting edge and that’s what the cosmetic department needs,” says Richard Winser, Business Manager for Le Metier De Beaute.
 
Neiman Marcus says it’s the only luxury retailer using such technology.  It’s already seen success with its fashion mirrors that take 360 degree videos of shoppers and allows them to compare options side by side. Shoppers can do the same with sunglasses. 
 
Neiman Marcus is embracing the technology at a time when it’s seeing a decline in sales thanks to more competition on the internet.
 
“We’re always looking for ways to differentiate from our competition and another reason for a customer to come into our store,” says Neiman Marcus San Francisco General Manager Alan Morrell.
 
Memomi is rolling out these mirrors at an additional 34 Neiman Marcus stores across the nation.  About 20 major brands including Estee Lauder, YSL and Dior will also add the technology.
 
Betty Yu, CBS News

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