Merchants must show their face in order to work with Amazon

National News

SPRINGFIELD, Mo. — Amazon is telling new merchants who want to sell on their website they must show their face in order to sell with them.

New sellers will be subject to a video call to verify their identity.

The plan is meant to counter fraud while in-person meetings are impossible during the COVID-19 pandemic.

It’s Amazon’s latest effort to police counterfeits and allegedly unsafe products on its platform.

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