SPRINGFIELD, Mo. — Millions of Americans will be grilling hot dogs and hamburgers over the holiday.
Yet, a surprising demand for meat-flavored substitutes is flooding the market.
In just four years, sales of meatless meals are up from $812 million a year to over $1 billion a year in less than a decade.
Now, this veggie burger that tastes like meat is in high demand.
The “impossible burger” not only looks like beef but tastes like beef and is juicy too.
Impossible foods created the concept by pulling plant proteins from wheat, coconuts and potatos for that satisfying bite.
While this burger is only sold in restaurants, diners who have tried it say it tastes almost exactly the same.