Cox/Branson Highlighted in Social Media Film

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BRANSON, Mo. — A local hospital staff was honored Thursday, for their efforts during the sunken Duck Boat tragedy, that claimed 17 lives on Table Rock last July. 

The team will be featured in a short social media film.    

 When the incident happened, all eyes were on Branson.

“The whole world was watching us,” said Brandei Clifton, Communications Director for Cox/Branson.

As they city came together to help those directly affected by the incident — the staff at Cox was on the frontline.

“You know every hospital has an emergency plan,” Clifton said, “But, I think when a mass casualty incident actually happens…I don’t think that there’s a policy or a procedure that can guide you through that.” 

That’s when she says something more powerful takes over.

“Your heart takes over and you lead with love,” said Clifton, “From nurses who gave their own shoes to a kiddo who was in the water.”

The Missouri Hospital Association paid tribute to Cox/Branson with the 3-minute film about hospital heroes. Renee Struemph is a director with the association. 

“It’s typically honoring individuals in hospitals across the state. But, here I don’t think anyone can argue that the entire team was a hero,” Struemph said, “So we decided as an association that we wanted to recognize them, because their response truly was heroic — and I don’t think anyone would argue that.”

For these hospital was all hands on deck.

It was the entire team. Everyone from the housekeepers to the cooks, to the clinicians, to the registration folks. This was a team effort,” said Clifton, “For the Missouri Hospital Association to recognize those efforts..that’s sort of like a beacon of light for us in what was the hospital’s darkest days.”

The Missouri Hospital Association does several hospital hero videos throughout the year. The Cox/Branson video is expected to air on social media sometime next month.

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