(CNN) -- From New Jersey to Napa Valley, Americans are growing, storing, and drinking…
"I think people are feeling very comfortable just having a glass or two or three you know any day of the week. You don't have to drink wine to celebrate. "
At wine shops and vineyards across the United States, business is better than ever.
"Wine is hot in the US. The United States is set to overtake France to become the world's number one market for wine."
Jancis Robinson, wine reporter for the Financial Times, says it's part of a global shift.
"In the big old European wine producing countries France, Italy, Spain…consumption has been plummeting, but to counterbalance that in the US and China wine is seen as very desirable very hip."
There have been reports pointing to a global shortfall, but Robinson believes they're exaggerated, however she does predict higher prices for consumers.
"If you're an average consumer and you're looking at all of these headlines, what should you be doing and what should be your take-away?"
"Your takeaway should be I have been very lucky for the last 10 years to buy wine reasonably inexpensively -- and maybe i will have to pay a little bit more in the future. I don't think it’s because of a massive global shortage but because growers have not been rewarded properly recently."
After all, at the end of the day it's all about that little reward.