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Springfield's Historic C-Street Redefining Image

SPRINGFIELD, Mo. -- One of the most historic streets in the Ozarks is set for a makeover, without any major construction.
SPRINGFIELD, Mo. -- One of the most historic streets in the Ozarks is set for a makeover, without any major construction. 

Commercial Street business owners, residents, patrons and city leaders are discussing how to make their message clear. They hope to develop a cohesive brand for the unique street. 

"C-Street is cooler than ever," Lyle Foster, owner of Big Momma's Coffee and Espresso Bar, said. "Where are we? What are we? And where do we go into the future?"

Big Momma's hosted a roundtable discussion last week, where the Commercial Street Community Improvement District Board announced it hired South Carolina-based Arnett Muldrow and Associates to help build local and pride, preserve the street's history and market it to visitors. 

The "C' stands for Commercial, but it's not cookie-cutter. Residents, frequent patrons, and business owners said it really represents culture, creativity, cooperation and community. 

"We love that we have the Assemblies of God on one side and the GLO Center on the other. That's what makes us really unique," Cafe Cusco owner Joe Gidman said. 


Making this message clear is now top of mind for all stakeholders.

"Everybody has a real sense of, if we're going to make it, we're going to survive, we're going to do it on our own" Gidman said. 
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