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PBR Crowds Kick Up Business At Local Shop

SPRINGFIELD, Mo. -- The final night of professional bull riding wrapped up at JQH Arena Sunday night. Thousands of people from around the region have spent the weekend in Springfield, which means a boost for many local businesses.
We build up our inventory big time just for this event.
SPRINGFIELD, Mo. -- The final night of professional bull riding wrapped up at JQH Arena Sunday night.

Thousands of people from around the region have spent the weekend in Springfield, which means a boost for many local businesses.

All three nights of the PBR were near sell out crowds. Tens of thousands purchased tickets ranging from 15 to 100 dollars each.

But when it comes to cost of being a fan of this sport, the ticket sales are just the beginning.

Houston Steele and his whole family drive up to Springfield from Crane every year for the PBR.

"We always come up on Sundays for finals day," he said, "This has kind of turned into a tradition for us."

They leave town with great memories and a little less cash in their wallets because shopping has become a major part of his family tradition.

"The PBR when everybody comes to town, everybody wants to look the best they can, and so it's your chance to go out and spoil yourself," he said.

That translates to a packed weekend inside locally owned PFI western store and most shoppers head straight for one item in particular.

"The only thing that really makes Western, Western is boots," Owner Randy Little said, "We build up our inventory big time just for this event."

He said the average customer spends about 250 dollars, but the amount can climb to the thousands when you bring a family.

"They wrap themselves around it, they budget for it, and they make their vacation right here in Springfield," he said.

"There's five of us and we all end up with boots and jeans and everything else," Steele said.

But that shopping experience is now one of the only times a year this busy family can spend time all together. So for them, every dollar spent is worth it.

This is the fifth year for the PBR in Springfield.
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