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New Android System Named Kit Kat

Google has, for the first time, chosen a brand-name candy for its Android 4.4 version that's expected to launch this fall: Kit Kat.
It looks like someone has a sweet tooth.

Google, which is known for nick-naming its Android mobile operating systems for smartphones and tablets after desserts, has for the first time chosen a brand-name candy for its 4.4 version that's expected to launch this fall: Kit Kat.

That's right, the new version shares a name with the chocolate candy bar with the well-known "Gimme a Break" jingle. Kit Kat packaging will show Android's green robot mascot breaking a Kit Kat bar.

Financial terms weren't disclosed for the sweet deal between Google and Hershey Co., which makes Kit Kat. But the deal shows that naming a stadium or sponsoring a TV show can be seen as old school. The latest marketing craze may be to slap a brand name on a tech product.

Google approached Hershey about six to nine months ago for permission to use the name, said Jennifer Podhajsky, vice president of U.S. chocolate at Hershey, which licenses the Kit Kat brand in the U.S., while Nestle owns the worldwide brand.

Podhajsky said that Kit Kat's jingle is a good fit for people taking a break to look at their smartphones or tablets. She added that the deal appeals to Hershey because Android hits the sweet spot of Kit Kat eaters, who are typically between the ages of 18 and 34.

"Kit Kat consumers are young, vibrant consumers of candy and chocolate bars, and that's a nice match with Android," Podhajsky said.

The Kit Kat name was unexpected since tech pundits have speculated for months that the next operating system would be called Key Lime Pie. Marc Vanlerberghe, director of Android Marketing, said the name was chosen because Kit Kat bars have been a "favorite go-to snack among the team since the early days of Android."

Google's previous Android operating system names have included Froyo, Honeycomb, Ice Cream Sandwich and Jelly Bean.

The Android 4.4 Kit Kat system is expected to launch in October. Google senior vice president Sundar Pichai said in a Google+ post Tuesday that the software is now running on over 1 billion devices throughout the world, making it the world's most widely used mobile operating system.

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