When people buy Apple, it appears they're prepared to pay big money to do so.
The new Apple iPhone 5S seems to be outselling the cheaper iPhone 5C by more than 2-1.
Consumer Intelligence Research Partners released data to show the 5S accounted for about 64-percent of Apple's cell phone sales at the end of September.
The 5C only accounted for 27-percent of sales.
It's not just the high-end market accounting for Apple sales, though.
About 9-percent of iPhone buyers purchased the two-year-old 4S.