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Mizzou Wants Arkansas School District to Drop it's Logo

GREEN FOREST, Mo. -- The University of Missouri is asking a Carroll County, Arkansas school district to change it's logo --citing trademark laws.
GREEN FOREST, Mo. -- The University of Missouri is asking a Carroll County, Arkansas school district to change it's logo --citing trademark laws.

Take a look at the logos in question.  Are they "confusingly similar -- as the University of Missouri maintains?

"We're looking to do everything we can to retain our logo," says Dr. Matt Summers, Superintendent of Green Forest schools.

The logos have different colors, but these Tigers growls are coming in a little too close to the same pitch...according to the University of Missouri.

"They're asking us to cease usage of our logo in its entirety," Summers says.

Green Forest public schools in Carroll County received a letter last month from the Collegiate Licensing Company (CLC) representing Mizzou,  making the request..

"The issue is with Green Forest's use of a design of a tiger head that looks very similar to the university's protected trademark," explains Jim Aronowitz, attorney for CLC.

"I disagree, says  Summers.  "If you look at the two side by side, you don't confuse them."

Monday night the Green Forest school board voted to move forward with challenging the change.

Multiple lawyers have already offered to help fight the case for free, if it got to that point.

Summers says this type of controversy could be costly - it's not covered in their liability insurance by the Arkansas School Board Association.

"The university is not looking for Green Forest to stop using the logo tomorrow or the next day. Missouri is very open and very willing to allow the high school to phase out this particular design over a period of time," Aronowitz says.

"For us, we'd just like to have our logo.  It's something we've grown fond of," says Summers.


(story contributed by KNWA)

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