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Teens Are Spending More Money on Food than Clothes

Has the restaurant replaced the mall as the local hangout for kids in America? According to a recent study on teen behavior, teens (particularly high income ones) spent more money on food this year than they did on clothing; this is the first time ever that dining out has trumped shopping since the study started, 27 years ago. This makes sense considering the next generation’s desire for a third space: Somewhere outside of their everyday life and outside of the net where their parents and family don’t hang out constantly.

Big Picture

If 40 is the new 30, and 30 is the new 20, then where does that leave the actual teenagers and early 20 somethings? Their spaces have been taken over by people aging down—their normal hangouts and social media no are longer the private Neverland they once were, the search for new peer forums is ever intensifying.
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