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Pub Only Accepting Job Apps Through Snapchat

Item: Sober Lane is only accepting applications through Snapchat, the app that allows users to send impermanent pictures and videos to their friends—and now to their potential employers. The management of the bar has already received more than 2,000 Snapchat resumes since they started accepting them. The bar decided to use Snapchat for applications because it would allow them to find innovative, creative applicants and immediately see more of their personality.

Why it Matters: The resume can only tell you so much, but a glimpse into someone’s personality can reveal much more. In an age where the college degree is becoming less and less of a requirement to measure intelligence, creativity is taking the reigns when it comes to job applications, for both the applicant and the business that is hiring.
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