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eBay Acquires PhiSix To Integrate 3-D Virtual Reality

People want to feel and see products with their own eyes, try on the clothes they’re looking at to see just how they fit or look and make sure they look good. EBay has taken a major step towards breaking through that barrier by allowing users to now try on their good before they buy them—virtually.

One of the things that the virtual marketplace has never been able to successfully replicate of their brick and mortar counterparts is being able to actually try on your clothes, or try out the products you’re interested in. This could be a game changer for online shopping as well as marketing.
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