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'Closet S.O.S' Debuts from Soho House

Item: No matter the reason, we’ve all had moments where a spare change of clothes would have been helpful. A new Costa Rican campaign from the Soho House Hotel called Closet S.O.S. is delivering a mini store on wheels to anyone in need of a new outfit at the last minute. Regardless of your location, a van stocked with some of the latest collections will arrive at your bidding, allowing customers to browse and buy some new clothes or select an outfit in an emergency. 

Why it Matters:  Having a back up plan isn’t just a first aid kit these days. With the amount of emergency delivery services and monthly delivery kits growing, it seems that even the most forgetful person or the most dire disaster can be alleviated in some way. This wave of on-demand goods is evolving out of both the food truck scene and pop-up shops, creating a hybrid between the two that's convenient, mobile, and ready whenever you are. Just like you like it.
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