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AMC Theaters Offer Recliners and Dine-In Menus

Item: AMC’s little quality-of-life upgrade illustrates the shifting attitude towards the cinematic experience; in order to compete with services like Netflix and Amazon Prime, theaters will have to serve up more than the traditional amenities in order to get consumers off their couch and out of their house.

Why it Matters: Everyone is looking for new forms of escape, as well as new forms of comfort. The two combined are leading into a new wave of escapism—one that focuses more on pampering than on forgetting whatever is bothering you. For years after the Recession we focused on escaping the day-to-day, and we’re beginning to change our mindset to one that helps us recharge and tackle the day-to-day tasks.
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