People want indulgence—it’s a fact. They want what they can’t have. Snacking has tried to go healthy, and then boutique shops invaded and all of a sudden I can get a donut covered in cereal, chocolate frosting and cake batter 24 hours a day, 7 days a week. Healthy snacking is huge, but generally low-fat or low-cal offerings are great on paper and taste like it too. Finding something that gives you not only that fix of authentic snacking and indulgence, but also the taste and experience, is a huge step forward for snacking-kind.
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