You have many choices when it comes to they are raised and the way they taste.
Some turkeys are free range and organic.
"Free range" birds have access to the outdoors, while "organic" are not given drugs or hormones.
Some farms even raise heirloom turkeys, which are breeds dating back to the 1930's.
Some consumers buy a turkey for it’s taste.
"It’s a very clean tasting turkey, like with no aftertaste,” says Duane Koch, with Koch Farms.
Other consumers just like to know where their turkey came from.
"Consumers when they buy meat they want to know where it came from, who grew it, and how it was raised,” says Theo Weening, from Whole Foods.
These turkeys can be twice as expensive as standard supermarket brands, like top selling Butterball.
In the end it's a matter of personal preference - and budget.
The National Turkey Federation estimates Americans eat about 46 million turkeys for Thanksgiving.
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