Cross, better known in the Ozarks as Glenn Miller, was only able to run for federal office according to the Missouri Secretary of State spokesperson Laura Swinford, because he was a felon. Despite Miller's forceful message, he only gained a few dozen votes over two campaigns.
"I'm running for United State Senate as a write-in candidate and I'm going to do my best to win it," said Miller in a 2010 interview. He also ran for Congress in 2006.
"Exercise my freedom of speech and engage in the political process to the maximum extent that I can," explained Miller.
Despite only getting 23 votes when he ran for Congress, Miller soldiered on, distributing the newspaper carrying his white supremacist message.
"If white people live there we distribute them there. We're trying to wake up white people all over the country. We've got over 100 distributors now getting out papers in 28 states," said Miller in 2010.
But, in 2010, Miller got only 7 write-in votes for Senate for a career total of 30.
The bigger battle preceded the race. It started with radio ads Miller recorded.
"Another 100 million foreign mongrels are on the way," said Miller.
Miller distributed ads like that to radio stations across Missouri, demanding fair time under election law.
"It's not the liberals or the conservatives, and it's not the Republicans or Democrats, it's the Jews stupid. Jews control both the Federal Government and the media," said Miller in his radio ad.
Missouri broadcast stations bristled at running the ads filled with racist rants. The Missouri Broadcasters Association Attorney Gregg Skall, of Womble Carlyle Sandridge & Rice was joined by Missouri Attorney General Chris Koster in filing the complaint with the FCC.
"We claimed that he was not a bona fide candidate, and the advice provided by the FCC would be that it would not be unreasonable to determine that he was not a bona fide candidate, which gave Missouri Broadcasters the right to determine they did not have to carry his messages or grant him access to their stations," said Skall.
Before the FCC ruling, some stations, for fear of jeopardizing their license for bucking federal communications law, ran the ads with disclaimers or with the FCC regulations attached.
Other stations completely refused to run the ads under any circumstance.
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