Why it Matters: Always on the search for a new experience, we migrate from one sensory indulgence to another. Vapor has been slowly becoming more apparent on the restaurant scene over the past two years, and as the e-cigarette becomes more mainstream, companies are looking for ways to cash in on vapor madness. Using multiple angles such as a sensory experience, convenience and health benefits, strategies are emerging surrounding vaporized food and beverages for both the curious and the experimental.
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