Why it Matters: While diminishing album sales were cited as the reasoning behind the request, there is a new boldness from the NFL that could be attributable to this: Big names are not the only option anymore. Consumers are a walking away from big names and big brands in favor of the Indie artist, the underdog, and the YouTube star. While those aren’t the type of acts that can hold an audience there for something like the Super Bowl, part of you wants to scratch your head and say, “Why not?” Particularly when it’s a not-for-profit paying the bill. After all, the “Ice Bucket Challenge” has proven that fundraising through social media is not only possible, but also pretty effective.
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