The NFL Wants Halftime Performers to Pay to Perform

Published 08/22 2014 08:44PM

Updated 08/22 2014 08:48PM

Item: The NFL has narrowed its window of artists for the Big Game down to three: Rihanna, Coldplay and Katy Perry, but the juggernaut of a non-profit decided this year to switch things up a little bit. Instead of negotiating a fee, they reportedly asked some of this season’s more popular performers if they'd be willing to contribute back some part of their Bowl performance income. As you’ve probably already figured out, reports say none of them were very open to the idea.

Why it Matters: While diminishing album sales were cited as the reasoning behind the request, there is a new boldness from the NFL that could be attributable to this: Big names are not the only option anymore. Consumers are a walking away from big names and big brands in favor of the Indie artist, the underdog, and the YouTube star. While those aren’t the type of acts that can hold an audience there for something like the Super Bowl, part of you wants to scratch your head and say, “Why not?” Particularly when it’s a not-for-profit paying the bill. After all, the “Ice Bucket Challenge” has proven that fundraising through social media is not only possible, but also pretty effective.

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