"The Alley" Would Bring New Look, New People To Branson

Development Would Be An Extension Of The Grand Village But With New Options

2/3/2017 - BRANSON, Mo. – Plans have been unveiled for a new development in Branson called “The Alley.”

The multi-million dollar project will tie into a staple on Highway 76, while also offering several brand new attractions for visitors.

"Everybody is saying, ‘what's happening? What's going on over there?” says Susan Abar-Berger, owner of The Copper Coin.

“It's wonderful to say, ‘we're expanding, we're just getting better,’" she says.

Abar-Berger’s business is located in the Grand Village, an attraction on Highway 76 that sees more than a million visitors each year.

Developers of “The Alley” are hoping to build upon that momentum by building the new development directly behind it.

Developers say it will have the look of the redeveloped warehouse districts in cities like Nashville and Oklahoma City, but instead of rehabbing old buildings, the district in Branson will be built from scratch.

"I absolutely love it, ‘she says. “We've got to bring young people here; we've got to bring some more excitement while also preserve that whole feeling of who we are."

Plans are geared towards younger families with new attractions like a microbrewery, roof-top patios, original restaurants and retail.

"A recording studio,” Stephen Critchfield with Commercial 1 Brokers continues to list, “that would kind of be like Sun Studio is in Memphis that would be open to the public."       

"We’re just looking for something that isn't here now,” he says.

Critchfield is one of the many investors in the project. He says while plans are far from finalized, he believes the project will be in an ideal location to take advantage of the some 10-thousand hotel rooms and eight-thousand condos located within a one-and-a-half mile radius.         

"The idea is to connect what's going on with [the revitalization] of Highway 76 and connect it to Green Mountain Drive,” he says. “Connect [the project to] the walkways and the trolley… or the gondola.”

Critchfield believes the project can fill a niche in Branson without taking anything away from what's already working.

"It's just wonderful,” Abar-Berger says. “[It’s] just an opportunity for everyone to get together and build and support our community and support the tourists that are coming in."

Critchfield says developers are looking for one or two anchor tenants before breaking ground.

He expects the planning process to take another year or so.

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