Why it Matters: Millennials were brought into adulthood customizing everything from food and shoes to sunglasses-and even their jobs. This has caused the urge to manipulate everything, and there’s no easier place to start than using condiments on food. Millennial condiment use has skyrocketed, especially with unique condiments that not only add a touch of the exotic but also personalize the dish in a unique way. Just look at the 50 hot sauces offered for the sandwiches at Firehouse Subs to see it all in action!
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