Sriracha is the Go-To Condiment for Millennials

Published 08/01 2014 01:51PM

Updated 08/01 2014 01:54PM

Item: Once an obscure condiment nicknamed “Roostersauce,” sriracha has quickly gained popularity-and for years almost all of it came from one source: Huy Fong Foods. Huy Fong famously does not advertise, but everyone else who wants a piece of the action is. Companies such as Tabasco, Kikkoman, Lee Kum Kee and, most recently, Frank’s Red Hot have all come out with their own take on the hot concoction.

Why it Matters: Millennials were brought into adulthood customizing everything from food and shoes to sunglasses-and even their jobs. This has caused the urge to manipulate everything, and there’s no easier place to start than using condiments on food. Millennial condiment use has skyrocketed, especially with unique condiments that not only add a touch of the exotic but also personalize the dish in a unique way. Just look at the 50 hot sauces offered for the sandwiches at Firehouse Subs to see it all in action!

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