Soft Toys With Interchangeable Parts Let Kids Design Their Own Creatures

Published 07/25 2014 04:39PM

Updated 07/27 2014 07:58PM

courtesy Huzi
Hong-Kong based design company Huzi have introduced a new way to foster creativity through the design of customizable plush toys called Mixed Animals—stuffed animals with detachable, magnetic parts that can be used to create different creatures by mixing various animal parts together like wings, horns, tails and paws.

Why it Matters: Customization had quite a boom for a while, as consumers began to pick and choose their way through services, menu items and products from their favorite brands. The only problem is that it soon became an expectation, and customization quit being a feature and started being a stock standard. However, customization continues to evolve as it becomes less about picking out the parts and becomes more focused on “building the whole.”

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