Why it Matters:
As a culture, we’re always looking for new food and beverage experiences—it may be the safest kinds of adventure we ever take. Adventurous eating is booming, ranging from fusion cuisine to introducing familiar flavors in new forms, all the way to new foods altogether. It offers diners a new experience to talk about, it’s usually affordable, and there is little mortal danger to experimenting with food—making it accessible and familiar enough for everyone.
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