Why it Matters: Anything beyond two day shipping feels arcane to a lot of us, and when the Internet takes more than ten seconds to load a website—we’re history. Instant gratification has spoiled us online, and we’re slowly transitioning that level of speed to our daily lives. Some grocery stores are offering peeled oranges, potatoes and other foods that have prep times—and people are willing to pay higher prices just to instantaneously use them. Even online content is too long these days, as several people begin to lose interest in videos after 60-90 seconds. Constant connectivity may have brought us together, but it’s making us impatient.
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