“Ring Cam” Lets You Covertly Record a Marriage Proposal

Published 08/01 2014 01:48PM

Updated 08/01 2014 01:51PM

Item: When promposals, wedding proposals, and weddings themselves are seen as viral content, there feels like there is ever-mounting pressure to find new ways to capture the big moment-without including full camera crews and dance troupes or hours in an editing bay. The Ring Cam does that by hiding the device away in the ring box itself, ensuring that you capture everything at just the right time.  

Why it Matters: For the longest time, the biggest day of someone’s life was their wedding-or at least they thought it was, until people started going all out with proposals. The rise of the flash mob, flash proposal, and promposals prompted a whole generation to go all out-and put it online. The fascination of capturing the moment is half for keepsake and half for bragging rights. As more people try to become social media celebrities, they’re using a proposal as a platform to launch themselves as a brand.

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