Why it Matters: For the longest time, the biggest day of someone’s life was their wedding-or at least they thought it was, until people started going all out with proposals. The rise of the flash mob, flash proposal, and promposals prompted a whole generation to go all out-and put it online. The fascination of capturing the moment is half for keepsake and half for bragging rights. As more people try to become social media celebrities, they’re using a proposal as a platform to launch themselves as a brand.
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