Why It Matters: The Green Movement isn’t just about recycling, sustainability and transparency; there’s also n element of innovation that keeps it moving forward. Millennial engagement in Green initiatives that are centered around fun and unique experiences have a higher impact rating—and all the additional press doesn’t hurt either. As “going green” continues to mainstream, it has to reinvent itself to stay relevant, especially as our culture moves from trend to trend like a skipping needle on a record.
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