As the countdown to New Year's Eve ticks onward, more and more people are turning to popular online sites to find love.
As the clock ticks closer to New Year's Eve, many singles are beginning to scramble to find a partner for that midnight kiss.
Online dating sites are expecting a 10-to-20 percent jump in new subscribers as the big night approaches.
Match.com relationship expert Whitney Casey told the New York Daily News that the increase in traffic will last all the way to Valentine's Day.
While the increased activity is great for the sites, it's also great for the consumers who subscribe.
As more people use sites like Plentyoffish.com and OKCupid, the pool of potential dates increases along with everyone's chances.
Experts also say those who really want to find that special someone should update their profiles as they would their Facebook pages.
Changing photos and posting updates regularly brings profiles up in searches more often, giving users a better chance of catching someone's eye.
(Alison Kosik For CNN)
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