Why it Matters: While Harry Potter may be a worldwide phenomenon, niche sports aren’t so much. They’re called niche for a reason, because they stay fairly small and exist in tight-knit communities that support the growth potential but rarely see it happen. However, as niche groups gain momentum they are slowly garnering more support and mainstream attention due to the popular demand of “underground content.” As viral videos surrounding niche events and sports floods the Internet, mainstream followers begin to appear, turning something that once had very little momentum into a full-blown movement.
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