Motoped "Survival" Edition

Published 08/08 2014 08:11PM

Updated 08/08 2014 08:17PM

Item: Looking like something that seems more at home in Mad Max than on our everyday roads, this edition of the Motoped (bicycle/motorcycle hybrid) speaks to every part of those dystopian survivalists out there. Offered in military green, and sporting on-board accessories such as multi-tools, rope, an axe and even a crossbow, you can hunt everything from deer to zombies.

Why it Matters: There’s a primal instinct around “being prepared” that many are taking to heart. What’s interesting is that it’s not focused on personal safety, but rather on the instinct to know you can survive if you have to. Just like food, sleep, sex and shelter, it seems that survival is becoming a new marketable playground for brands that want their customers to be ready for anything.

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