Why it Matters: There’s a primal instinct around “being prepared” that many are taking to heart. What’s interesting is that it’s not focused on personal safety, but rather on the instinct to know you can survive if you have to. Just like food, sleep, sex and shelter, it seems that survival is becoming a new marketable playground for brands that want their customers to be ready for anything.
Copyright 2016 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.