The consuming public has spoken: They’re tired of pink princess frills for their daughters. Women are no longer seen simply as the cookie cutter caregiver, something that many companies have been slow to realize. Creating new products that break that mold and do away with pre-conceived notions is one more way that companies are figuring out how they can be an avenue for interaction with their customers—and show them that they understand their changing needs and views and support the growing outcry for equality.
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