Godiva Partners with Kroger to Put Tiny Godiva Store in a Kroger

Published 08/22 2014 08:40PM

Updated 08/22 2014 08:43PM

Item: Dubbed a “full service chocolate shop,” this first-of-probably-many fun size Godiva shops sits next to the entrance within its host, Kroger. It’s staffed by Godiva-trained chocolatiers. The shop is meant enhance the customer experience by bringing first class chocolate to Kroger. The front case will be stocked with freshly dipped and prepared items, along with full lines of boxed chocolates.

Why it Matters: We’re looking for easy luxury these days—meaning, easy to find. It’s part of the combined branding that we’re starting to see with shared ad campaigns and shared brick and mortar space, meant to help introduce loyal customers of one brand to a new brand. In a case such as this, it’s interesting to combine an everyday brand such as Kroger with a higher end brand such as Godiva—just perfect for the consumers who have more refined taste palates but are shopping in a hurry.

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