Why it Matters: We’re looking for easy luxury these days—meaning, easy to find. It’s part of the combined branding that we’re starting to see with shared ad campaigns and shared brick and mortar space, meant to help introduce loyal customers of one brand to a new brand. In a case such as this, it’s interesting to combine an everyday brand such as Kroger with a higher end brand such as Godiva—just perfect for the consumers who have more refined taste palates but are shopping in a hurry.
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