General Mills Begins Selling Cheerios Free of GMOs

Published 07/18 2014 04:53PM

Updated 07/18 2014 04:56PM

Item: General Mills has been releasing new versions of old products, like the protein-packed Cheerios and the GMO-free version. Though this move comes amid growing public opposition to the use of genetically modified products, General Mills reportedly maintains that the motivation behind it is not based around safety fears. Instead, they say it because of the expectation that consumers who specifically look for GMO-free will be more likely to embrace the product. The fact that critics have long expressed concerns about the possible health effects of products derived from genetically modified crops may, indeed, be coincidental. Keep in mind that the main ingredient in Cheerios is oats, and to our knowledge, oats are not a genetically-modified product.

Why it Matters: GMO’s have been part of a heated debate, especially in the food service industry. Consumers have been picking brands apart looking for any GMO existence, and then boycotting them in droves. While brand deny that they’re making the changes based on safety recommendations, they’re centering the changes on standing by what their consumers want.  As brand loyalty and relevancy continue to be hot issues in the ongoing Recession, some brands are doing whatever it takes to please their customers.

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