Sabin Yanez, who leads a project team to renovate the Branson strip, says his firm continually hears the same key phrase from the public.
“Fun was primary,” he said. “We want to get to where people get to Branson and say, ‘We want to spend the day on Hwy. 76,’” he said. “Rather than just ‘We’re trying to find the go carts or find a theater.’”
Many business owners, like Clay Cooper, agree with the CFS plans. Cooper would lose several parking spots at his eponymous theater on the strip. But he hopes the project will create a cleaner look as visitors come to town.
“I know a lot of business owners are concerned about the construction,” he said. “If you're willing to grow and make this thing better you have to give a little with anything.”
Yanez will present conceptual plans to city officials on Wednesday night. Many of his firm’s ideas include widening sidewalks and creating dedicated lanes or loading zones for trolleys.
He said the strip could become its own tourist destination if it can incorporate a centralized parking system and more walkable areas.
“We're trying to find that balance that not only brings vehicles to the corridor, but also gives them the opportunity to park their vehicle, so they can move around and explore and not have to do it all in their vehicle,” he said.
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