Why it Matters: It’s hard to think that a bag of chips can force us to slow down and “pause” for a moment—but that’s exactly what’s happening. People are looking for ways to break up their schedules and add a bit of spontaneity to their day, and brands are beginning to leverage clever mini-games and services that do just that. At the same time, they get talked about on social media, thus magnifying their promotions and letting their consumers do their marketing.
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