Why it Matters: Fashion and cultural integrity have come under fire a lot recently, because it seems that a lot of designers want to keep pushing for smaller articles of clothing. Cultural sensitivity in fashion has been a hot button for a while now, from t-shirt companies coming under fire for insensitivity to high end designers who make garments that not only go against the core concept of the brand, but also cultural standards. As this niche market continues to grow, companies begin to look at how they can work together with culture, instead of trying to invent a new one.
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