Why it Matters: Interesting things happen when you combine adventurous eating with a desperate quest to be healthy and beautiful. Looking back at fad diets such as the vinegar smoothie cleanse, tapeworm implanting, and attaching barbed wire mesh to the tongue to curb eating, the notion of cultured meat and protein-enriched beverages may not be so far out. If a company can put a healthy spin on a product and make it worth talking about, well, you never know who’s willing to give it a try-or why.
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