An extension of a company’s need to find new ways to inform and engage their customers, as well as a response to the growing movement to “unplug” from tech (even if only momentarily) this idea is winning fans on a lot of levels. Not only are you taking two minutes to read something new in a new medium (probably while inhaling a burrito) but you’ve also given new and upcoming authors a chance. Who knows? The soda cup may be the next literary form.
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