Why it Matters: Cord cutting, meaning moving away from being tied to a cable service, continues to increase, and it’s not just because of price and convenience. It’s also because people don’t feel dependent on systems anymore. Gone are the days of worrying about cable going out during a storm, because your connected TV service is there. Today’s consumer wants on-demand services, flexibility and speed of access. They no longer have to own a cable box or be tied to anything on a permanent basis, because the technology moves so fast they know there will be another, better option somewhere down the road.
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