British Airways is pushing two new initiatives in its first class sections in order to make flight not only more enjoyable (for you)
, but also insightful (for them). One such plan is dubbed Slow TV—it’s where they lull flyers to sleep by providing hours and hours of repetitive film, including a seven-hour train ride through snow-covered Norway, as well as videos of people knitting, walking in the park, and feeding birds. The other idea is a woolen "happiness blanket"
that is embedded with micro fiber optics that change color based on electrical fluctuations in the neurons of brain, which are detected courtesy of a Bluetooth device worn on the passenger’s head. A blue blanket indicates calm, and is generally brightest during sleep. Red, predictably, indicates a stressed or anxious state.Why it Matters
: We’re all looking for a better way to unwind, and through a mix of neuroscience, technology and holistic treatments the field of stress and relaxation is getting very interesting. It’s no longer just about sleeping or finding comfort; people want to mentally pause and look around for a bit.