Brian Eno's New LP is an Augmented Reality Experience

Published 05/23 2014 09:17PM

Updated 05/28 2014 02:46PM

In support of his upcoming album, Brian Eno has released a free augmented reality app that turns the vinyl edition of his record into a series of stunning holographic-like visualizations.

As interest in vinyl surges even higher, bands releasing LPs are figuring out new ways to make them more of a musical experience. At the same time, fans that buy the records in the first place are going for the purest form of the artist’s vision. So, why not give them the immersive experience they’re looking for? It’s another layer in making sure people can continue to build on the products, brands, and entertainers that they love.

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