The mad dash used to start on Black Friday..shoppers crushing for steals and deals. this year, bargain hunting is starting a week earlier.
Walmart is slashing its prices for a "pre Black Friday sale " that started last Friday. That's seven days before the shopping holiday that keeps creeping up on Thanksgiving Day.
"We know that last year 35 million shoppers were out in stores and shopping online on Thanksgiving Day, and we're fully expecting to see just as many people this year," says Kathy Grannis, spokesperson for the National Retail Federation.
Thursday, Walmart will open its doors at 6pm. Toys r Us opens at 5pm.
But how do you entice shoppers to come inside? Big box stores are luring shoppers in with promises of 'low prices' and more price-matching with competitors.
"It's better to be first in line than to be last and wondering if you'll get something you really want," believes one Black Friday shopper.
At this best buy in Fort Myers, Florida, they're already camping out for Thursday's sales. Same thing in Akron, Ohio.
"A couple of us are looking for TVs as presents for family."
The National Retail Federation says millennials are driving the Thanksgiving Day shopping trend. But it isn't for everyone.
"It's just absolutely crazy. I know they do it every year and every year I say the exact same thing. It's crazy."
Black Friday still draws the biggest numbers. 46% of consumers will hit those sales. And 34% of shoppers will be back in stores Thanksgiving weekend.
So had enough yet? of course not. Cyber Monday is around the corner and it isn't just for Monday anymore
"Last year the days Cyber Monday, Tuesday, Wednesday Thursday were all over a billion dollars online," notes Vicki Cantrell, Executive Director of Shop.org.
(Alexandra Field, CNN)
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