Why it Matters: The badass revival has been booming when it comes to women; from entertainment and music to packaging design and services. It’s no longer about prim, sexy, proper or pink—it’s about getting real and getting down to business. The push to get away from stereotyped products for women has been a long road coming, and giving it a little bit of a bite and an edge has done just enough to push it into a mainstream audience.
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