Preview of This Year's Super Bowl Ads

By CNN News Wire

Published 01/27 2014 07:16AM

Updated 01/27 2014 07:22AM

While Americans are anticipating the biggest day in the NFL season - the Super Bowl - some are also excited to see what advertisers will dish out during commercial breaks.

It all started with Apple computer's iconic "1984" spot thirty years ago...

Now we have Arnold Schwarzenegger in a blonde wig for bud light...

"What do you say boys, time to go to bed?"

While members of the "Full House" cast reunite for yogurt...
"Don't you think it'd be nice to try something new?"

With companies paying millions of dollars for a 30 second TV spot, many are trying to get the most bang for their buck by debuting teasers for their ads online well before the big game.  Experts say it's all about building buzz.

"They're spending $3 million dollars advertising for a super bowl ad they want as much coverage as they can get, so they're starting weeks before with teasers. Then they go into the ad, some even have follow ups a few weeks after during prime time they'll show a follow-up ad or see what happens."

So what to watch for this year?

Instead of scantily clad models, Axe body spray has opted to make "love not war" this year's theme.

NASCAR driver Danica Patrick leads a pack of body builders for 

A shirtless Terry Crews teams up with the Muppets for Toyota. 

Audi is also teasing something "scary"...

And a villainous looking Ben Kingsley shills for Jaguar.

"Someone has eaten all the Doritos in the break room..."
Doritos is again going with amateur filmmakers for their ad.  One of these funny finalists will be chosen to air on game day.

Football star David Beckham is back in his briefs for H&M.  In a Super Bowl first, viewers will be able to order the underwear instantly if they're watching on a Samsung smart TV.

Some of the ads are being kept under wraps, including an apparent tease from U-2.  The rock and roll super group will reportedly will unveil a new song and album during the big game February 2, and millions will be watching.

(Jonathan Mann, CNN)

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